Sales Force Automation (SFA) is a tool to automate business processes such as sales performance, inventory monitoring and control, order tracking, information sharing, contact management, order processing, employee performance evaluation and much more. It is part of IA Web Applications CRM module but it functions much more than a conventional CRM system.


IA Web SFA enables you to manage the sales person sales activity from creating prospects, follow up sales, right up to customers management for recurring orders. It maintains a centralize prospect master database that allows a more efficient control over the potential leads and opportunities, which may be generated from different sources.


IA Web SFA  provides your sales team unprecedented visibility into every side of a customer relationship, including support cases and as well as integration to office information. Managers and executives also gain a better visibility and control with real-time monitoring over their agents¨ sales effectiveness and make mid-course corrections.


IA Web SFA also helps businesses to understand sales pipelines in terms of sales leads, follow ups and deals closing by providing information such as up-to-date sales revenue, sales personnel performance and customer¨s behaviour. These information are crucial in maintaining a high level of competitiveness in a dynamic business environment.





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